Custom labels are a vitally important aspect of product marketing. They are what customers see first, and it is what will determine whether they buy the product. So, how can you make sure your labels are as effective as possible? Here are six custom label hacks to improve your product visibility.
1. Use contrasting colors to make your labels pop
Using contrasting colors is a great way to make your labels stand out. Black and white labels are generally easy to read, but they can also be quite boring. Try using bright colors or patterns to add some excitement. This will help your product labels stand out on store shelves and attract attention from potential buyers.
2. Experiment with different fonts and sizes
The font you use on your labels can also have a big impact on their overall look and feel. Different fonts can convey different messages, so it’s important to choose one that represents your brand well. And, of course, make sure the font is large enough to be easily read. No one wants to have to squint to read a label!
3. Choose effect materials for emphasis
There are a variety of effect materials you can use for your labels, each with its own unique look and feel. For example, metallic labels can add a touch of luxury, while clear materials are perfect for labels for jars. Experiment with different materials to find the one that best suits your product.
4. Use a custom label to identify your product on store shelves
When customers are looking for a specific product, they often scan the labels to find the right one. Having a custom label that clearly states what your product is and what it does will help customers find it more easily and make them more likely to buy it.
5. Include your logo to set your product apart from the competition
Your logo is a key part of your brand identity, so make sure it’s prominently featured on your product and packaging labels. This will help customers remember your product and make it more likely that they’ll choose it over the competition.
6. Try out different shapes and sizes
Label shape and size can also impact your product’s visibility. If you want your labels to really stand out, try using an unconventional shape or size. This will help your product stand out on store shelves and make it more likely to catch a customer’s eye.
So what are you waiting for? Start using these custom label hacks to improve your product visibility! Not only will they make your products more attractive to customers, but they’ll also help them stand out from the competition. Need some help getting started? Reach out to your label printer of trust today.
