Marketing has evolved over the years, and influencer marketing is one of the updates that has revolutionized the digital marketing industry.
Influencer marketing has become a prominent component of your marketing strategy, already delivering fruitful results. However, a major component of your influencer marketing is finding the right influencer for collaboration.
Selecting the right influencer can make or break your investment; hence, you must find the right influencer to experience the expected results.
So, if you are a first-time investor in influencer marketing, let us help you find the right influencer for collaboration and drive high results.
Start Your Investigation: The first step in collaborating with the influencers is investigation. Finding the right influencer requires thorough research that brings many influencers to your list. But shortlisting one from many options is a challenging task. You should find an influencer that is highly efficient in creating frequent content in your niche and has sound flowers count.
TIP: Don’t believe in followers with a large follower count but the least engagement rate. Such influencers are often fake with bot followers; and are more focused on making profits.
Brainstorm with Influencer: Usually, businesses hand over the entire responsibility to the influencer and let them make decisions (from tip to toe) and stay aside for results. This practice shifts the entire responsibility onto the influencer and lets them choose what is best for your business. Unfortunately, this isn’t the right option, as an influencer can’t learn about your business in a day or two.
TIP: You should brainstorm with the influencer and share your views that might bring some positive and productive input for the collaborative content.
Find Right Social Channel for Collaboration: When finding and communicating with the influencer, discussing which social channel can serve desired results is essential. Facebook, LinkedIn, Twitter, and TikTok are some trending social channels to which you can opt for branding and collaboration. It’s better to discuss with your influencer and find the right platform to invest your efforts and money.
TIP: Know your audience and check which social channel can better serve your influencer marketing objective.
Skip Celebrity Influencers for Collaboration: Working with celebrities means investing tons of money in influencer marketing, which doesn’t make sense if you are a first-time marketer. Instead, you should prefer micro-influencers who have quality followers and have a higher engagement rate compared to celebrities.
Jenny Jaucian is an online health, fitness, and lifestyle coach who is an excellent example of a popular influencer who can help you collaborate in creating health-related content.
TIP: Know about different categories of influencers and evaluate which one fits your requirement based on expectations and budget. Among all, micro-influencers are best for first-time investors & marketers.
At last, you must not forget to evaluate the outcome of your efforts. You can calculate the Influencer Marketing ROI only if you know the KPIs for your marketing objective. Once you equate the KPI with the efforts, it will become easy to know how it performed and whether you should invest in it further.